What good are your products if you don’t have a place where you could sell them, right?  Think of the internet as one big marketplace.  Naturally, to be able to sell your wares in a venue like this, you will need a store… a digital store.  This digital store takes the form of your website.

A website that sells information products does not have to be complicated.  In fact, the simpler it is, the better it would be.  Designing your website would depend on what products you’re selling, and how many products you’re actually offering.

If you’re just offering one product for sale, you could simply host one page for the same.  This page is called a sales page, or a sales copy.  A sales page is where you could try to persuade your visitors to purchase your products.  This can be done in a variety of ways.  Usually, internet marketers hire a copywriter to prepare a sales page for their goods.  However, copywriters don’t come cheap.  Some of them charge thousands of dollars per sales page.  Some even charge a percentage of the sales you’ll be able to generate, as their fee.  If the copywriter is good, trust that whatever he will come up with would most certainly result in quite a number of sales, and eventual profit, for your online business.

The question that needs to be asked, really, is if you have the resources to procure the services of one?

Even if you don’t have such allotted resources for such, you could still prepare your own sales copy.  Simply keep in mind the following guidelines:

Your sales page should start with an attention grabbing headline.  If you’re selling an eBook about dog grooming for example, you could emphasize on the best benefit that your readers would be able to derive from the same.  Here is an illustrative headline: “Finally, An Ebook That Reveals Easy And Comprehensive Steps In Keeping Your Canine Companion Squeaky Clean!”  Remember, a headline should be able to grab your visitors’ attention to compel them to read the rest of what you have to say.  Always be guided by this rule.

After your salutations (“Dear Sir/Ma’am;” “Dear Internet Friend;” Dear Valued Customer;” etc.), you should first introduce who you are and what your business is about.  This would make your readers know that they are dealing with a credible expert in the field.  Also, this would diminish the anonymity that sometimes makes them hesitant to trust you with their hard-earned money.

Establish the necessity for the product you’re about to offer.  Discuss the market and why there is a need for your goods.  This can be done by enumerating some problems with the way things are.  With our running example of dog grooming, you could create a semblance of necessity for your eBook if you would discuss the rather unpleasant smell that unclean pups would leave in the house, or the fur that comes off their bodies because of their lack of grooming, etc.  

Introduce your product.  Include the specifications for the same.

Enumerate ALL the benefits that could be derived from the use of your product.

Lastly, create a sense of urgency.  Many internet marketers label this as a “call to action.”  This is where you would be able to get them off their seats, in a manner of speaking, and punch their credit card details to order your product.  This is the most important component of your sales page.  

A sales page can easily become the entirety of your website by itself.  Simply add a payment button that would lead your would-be customers to the payment processing page.  This is dependent on the merchant account you will procure.  PayPal, 2checkout, and ClickBank are the most popular payment processors for online businesses.

If you’re offering multiple products for sale, you would need a sales page for each of them.  Your landing page (the page that would load up when the visitor would type in your URL) should contain links to each of your product’s sales page.


As a side note I have set up a sales digital sales store two places: Reverbnation-It's free and easy to use!
http://www.reverbnation.com/store/artist_46803


and at Lulu.com-Super easy to use and free!
http://stores.lulu.com/mikemiller

 1. Sit still, quiet and listen to the speaker.
 2. Imagine you're one of the characters, and pretend you
    go on the same journeys.
 3. Listen to when the speaker's voice changes to know
    when some parts are more intense then others.
 4. Keep your focus.
 5. Picture yourself in the story, and pretend you're in
    the same setting as the characters would be.
 6. Show your interest by listening attentively and making
    eye contact when the speaker looks at you.
 7. It's more fun when you can interact in the story, so
    repeat words or phrases when the audience can join in.
 8. Pay attention to every word so that you can really
    enjoy it and understand what's happening.
 9. Don't make noises or interrupt the speaker while
    they are telling. 
10. Applaud at the end, and not in the middle.

 What you do at the very begining of everyone of your  presentations will set the stage for the whole session.

 But what can you do that's unique, fun and a little daring?  I like to use a "repeat after me" silly song or story. It
 keeps things moving fast plus I get everyone involved!
 
 Try this one at your next presentation. I've used it with teachers, funeral directors, CEO's and construction workers,
 to name a few.

 Enjoy!
 
 (Say a line and have the audience repeat it back. Say it with style!)

 Chorus
 I'm going crazy
 Don't you want to come along
 I'm going crazy
 Just singing this song.

 Once I had a little cat
 And all she ate was yarn
 And when those little kittens came
 They came with sweaters on!


Repeat Chorus
I'm going crazy...

 Once I had a little dog
 And all she ate was cans
 And when those little puppies came
 They came in Ford sedans!

Repeat Chorus
 I'm going crazy...

 When Mary had a little lamb
 The doctor was surprised,
 But when Old MacDonald had a farm
 The doctor nearly died!


Repeat Chorus
 I'm going crazy...

 1. Read lots and lots of books.
 2. Find a story you like.
 3. Choose a short story {for first and second time}. 
 4. Choose an easy to memorize story {like one that
    you know}. 
 5. Keep track of the author so if you like the book you
    can find another book that he or she wrote. 
 6. Keep track of the author, title, and the book the story
    came from, so you can find the story again if you want
    to tell it again. 
 7. Look for the original story and don't use movie
    or TV versions.
 8. Choose an appropriate story to the people you are
    telling it to. 
 9. Choose a story that everyone may like.
10. Choose a picture story so if you read to little children
    you can show them pictures. 

 1. Read your story over and over again.
 2. Find out who the characters are and when they appear
    in your story.
 3. Use words that fit the subject of your story.
 4. Identify beginning, middle, and end.
 5. Draw or memorize pictures of the setting to help you
    find your place if you lose it.
 6. Tell someone about your story in your own words.
 7. Have somebody listen to your story. Listen to their
    opinion.
 8. Practice your story over and over again.
 9. Study details.
10. Repeat number 7.

 1. Tell the story with expression in your voice.
 2. Use body movement as you tell the story.
 3. Welcome the listeners, using a carefully controlled
    voice, neither to high or too low.
 4. Relax. 
 5. Have all preparations which need to be made in advance
    completed before the audience settles down. 
 6. Make sure that everyone is comfortable, and that they
    can see you.
 7. Background to understand the story may in some cases
    be required.
 8. Keep eye contact with your audience.
 9. Make it as fun and interesting for your audience
    as possible. 
10. Enjoy it!